Websites, CRM & AI Automation for Home Service Companies
Service Roo helps local service businesses respond faster, capture more leads, automate follow-up, and turn more inquiries into booked jobs — without adding headcount or complexity.
Built for these industries
Why Service Roo
We Specialize in These Businesses — So You're Not Starting from Scratch
We built Service Roo specifically for small home service operators who are tired of wearing every hat in the business. Our systems are designed so that a one- or two-person operation can run with the efficiency and professionalism of a much larger company — without hiring a full team to do it.
We've already built systems for businesses just like yours. That means you're not paying for us to figure it out — we already know what works for your industry, what follow-up sequences convert, what your pipeline should look like, and where leads typically fall through the cracks. Most of it is already built. We just customize it for your market and your specific needs.
Pre-Built for Your Industry
We've already built the CRM pipelines, follow-up sequences, and estimate workflows for your trade. Setup is fast because most of it exists — we just configure it for you.
Built for Small Operators
You don't need a 10-person office to run a tight operation. Our systems let you respond like a big company, follow up consistently, and track every lead — on your own.
Practical, Not Flashy
We're not selling you a marketing package or a brand refresh. We're building the backend system that makes sure leads actually turn into booked jobs — every time.
The Problem
Most Service Businesses Don't Need More Chaos. They Need a Better System.
The leads are there. The demand exists. But without the right systems in place, jobs get lost in the gap between inquiry and booking.
Calls go to voicemail while competitors answer first
Leads texted in, emailed in — then lost in the shuffle
Estimates sent, never followed up on
No system to request reviews from satisfied customers
Inconsistent follow-up based on how busy you are
No clear view of where each lead is in the process
Every one of these is a fixable system problem — not a people problem.
The Solution
The Service Roo Growth System
One integrated platform that handles your website, CRM, lead response, follow-up, and pipeline — so you close more jobs without working more hours.
Website & Landing Pages
Fast-loading, conversion-focused websites built for home service companies. Quote forms, service pages, and local SEO baked in.
CRM Setup
Organized lead management from first contact to closed job. No more leads buried in texts, emails, or memory.
AI/SMS Lead Response
Respond to new leads in under 60 seconds with AI-powered SMS — even at midnight or on weekends.
Missed-Call Text Back
When you miss a call, an automatic text fires back immediately so you never lose a lead to voicemail.
Pipeline Tracking
See every lead, estimate, and active job in one clean view. Know exactly where each opportunity stands.
Estimate Request Forms
Capture detailed job info before you ever pick up the phone. Qualify leads and set expectations upfront.
Automated Follow-Up
Multi-step follow-up sequences keep leads warm automatically — no manual texts or forgotten callbacks.
Review Requests
Automatically ask happy customers for Google reviews after the job is complete. Build reputation on autopilot.
Calendar Booking
Let qualified leads book estimate appointments directly from your website or follow-up messages.
Reporting Dashboard
Track lead sources, response times, close rates, and revenue by campaign — so you know what's working.
The Process
How We Build Your System
From your first call to a fully running lead-to-job system, we handle the setup and keep it running.
Review Your Business
We look at your current lead flow, tools, and gaps — and build a plan around your actual workflow.
Build Your System
We set up your website, CRM, automations, and pipelines — configured for your specific trade and market.
Launch Your Workflow
Your lead-to-job system goes live. Leads flow in, follow-up fires automatically, jobs get booked.
Improve Over Time
We monitor performance, tighten your automations, and add tools as your business grows.
Transparent Pricing
Three Systems. One Goal: More Booked Jobs.
From a simple starter setup to a fully managed growth system — pick the level that matches where your business is right now.
Ready to See What Your Lead-to-Job System Should Look Like?
Book a 30-minute walkthrough. We'll review your current setup, identify the gaps, and show you exactly how Service Roo would improve it.
Book a Free Demo