Complete Lead-to-Job Systems for Service Businesses
Start with a professional website, add CRM and configured follow-up, or choose actively managed marketing. Service Roo helps you choose the level of website, software and campaign support that fits your business.
Two ways to work with us
Three Pathways
Specialized Where It Matters
Service Roo builds complete lead-to-job systems for service businesses. In the industries we know best, we begin with an established framework already designed around the trade's advertising, lead capture and follow-up process. That means faster implementation and more relevant systems. Website availability is confirmed after review.
Specialized Programs
Industry-specific marketing and website options, with scope and availability confirmed after review.
Websites from $99 setup / $9 mo
Smart Website $997 setup + $99/mo · Managed from $2,497/mo
Seasonal Program
The same website catalog and managed monthly rates, with seasonal agreements for managed holiday lighting campaigns.
- Holiday Lighting
- Same catalog; seasonal managed terms
- Preseason rebooking with Smart
- Quote-request capture & follow-up
Other Service Businesses
Custom managed systems for established service businesses outside our specialized industries.
- Setup & monthly quoted after review
- Terms set in a written proposal
- Final scope established after review
- Custom work, not a fixed package
The Problem
Most Service Businesses Don't Need More Chaos. They Need a Better System.
The leads are there. The demand exists. But without the right systems in place, jobs get lost in the gap between inquiry and booking.
Calls go to voicemail while competitors answer first
Leads texted in, emailed in — then lost in the shuffle
Estimates sent, never followed up on
No system to request reviews from eligible customers
Inconsistent follow-up based on how busy you are
No clear view of where each lead is in the process
Every one of these is a fixable system problem — not a people problem.
The Solution
The Service Roo Growth System
One integrated platform that handles your website, CRM, lead response, follow-up, and pipeline — so you close more jobs without working more hours.
Website & Landing Pages
Basic, Plus, CRM & SmartFast-loading, conversion-focused websites built for home service companies. Quote forms, service pages, and local SEO structure baked in.
CRM Setup & Pipeline Management
Website + CRM & SmartOrganized lead management from first contact to closed job. One standard sales pipeline with contacts and notes — the contractor follows up manually in the CRM tier.
Immediate Lead Response
Smart & ManagedConfirm new inquiries instantly, notify the owner, and fill periods of silence — stopping when a person takes over. Configured automations only activate once messaging channels are ready.
Missed-Call Text Back
Smart & ManagedWhen you miss a call, an automatic text fires back immediately so you don't lose a lead to voicemail.
Pipeline Tracking
Website + CRM & SmartSee every lead, estimate, and active job in one clean view. Know exactly where each opportunity stands.
Estimate Request Forms
Basic, Plus, CRM & SmartCapture detailed job info before you ever pick up the phone. Qualify leads and set expectations upfront.
Automated Follow-Up
Smart & ManagedConfigured follow-up sequences keep leads warm — and pause for replies, opt-outs, conversions or human takeover.
Review Requests
Smart & ManagedConsistently request reviews from eligible customers after the job is complete — no selective filtering by sentiment.
Calendar Booking
Separately scoped add-onLet qualified leads book estimate appointments directly from your website or follow-up messages. Available as an add-on — not included in standard website tiers.
Reporting Dashboard
Managed scopeTrack lead sources, response times, close rates, and revenue by campaign — part of agreed managed scope, not every product tier.
The Process
How We Build Your System
From your first call to a fully running lead-to-job system, we handle the setup and keep it running.
Review Your Business
We look at your current lead flow, tools, and gaps — and build a plan around your actual workflow and the tier that fits.
Build Your System
Basic and Plus get a lead-capturing website; Website + CRM adds a manual pipeline; Smart adds configured automations; Managed adds active campaigns — all configured for your trade and market.
Launch Your Workflow
Your system goes live. Leads flow in through your website, the system confirms each inquiry, and you stay in control of the personal follow-up, site visits, estimates and closing.
Improve Over Time
Standard tiers include hosting, maintenance and support. Ongoing strategy reviews and active campaign optimization are part of agreed managed scope, not every product.
Transparent Pricing
Websites & Systems, or Managed Marketing
From a $99 Basic Website to a Smart Website with lead-response automation, to fully managed lead generation — Service Roo has a pathway that fits your business.
Smart Website is $997 setup / $99 per month. Custom engagements are quoted after a review, with terms set in a written proposal.
Ready to See What Your Lead-to-Job System Should Look Like?
Request a system review. We'll review your current setup, identify the gaps, and show you exactly how Service Roo would improve it.
Request a System Review