Marketing & Automation Built for Christmas Light Installers
Whether you're launching your first holiday lighting business or managing multiple installation crews, Service Roo gives you the tools to capture quote requests, respond instantly, follow up automatically, and keep your contractor-managed installation schedule full.
Industry Specific
Why Christmas Light Companies Are Different
Holiday lighting businesses don't operate like traditional home service companies. The season is short, the stakes are high, and efficiency is everything.
Extremely short selling season
Customers care about installation dates
Missed calls happen while crews are on ladders
Fast estimating is critical
Scheduling becomes overwhelming
Repeat customers are extremely valuable
Many expand into permanent lighting
That's why Service Roo was built specifically around the way Christmas light businesses actually operate.
Features Built for Installers
Quote Request Capture
All tiersCapture quote requests through your website and keep your contractor-managed installation schedule organized during the compressed selling season.
Capture More Leads
Smart & ManagedMissed-call text back and instant notifications help capture opportunities while crews are on ladders.
Immediate Lead Response
Smart & ManagedConfirm new inquiries instantly and alert the owner to take over — stopping when a person steps in.
Customer Reactivation
Smart & ManagedReconnect with previous customers before the season begins so repeat customers book faster.
Review Requests
Smart & ManagedRequest reviews from eligible customers after installation or removal — sent consistently, no selective filtering.
Repeat-Customer Focus
All tiersRepeat customers are extremely valuable in holiday lighting. The system helps you keep them coming back.
Websites & Systems
The Same Four-Tier Catalog — Built for the Season
Holiday Lighting uses the same four-tier website catalog as the rest of Service Roo. Website tiers follow ordinary written product/order terms. Seasonal start/end agreements and off-season choices apply to managed holiday engagements.
| Website & Systems | Basic Website | Website Plus | Website + CRM | Smart WebsiteMost capable |
|---|---|---|---|---|
| Setup (one-time) | $99 | $249 | $499 | $997 |
| Monthly (incl. hosting & software) | $9/mo | $9/mo | $39/mo | $99/mo |
| Hosting | Included | Included | Included | Included |
| Marketing pages | 3 marketing pages (Home, Services, Contact) | 5 marketing pages (adds About + Project Gallery) | 5 marketing pages + dedicated CRM account | 5 marketing pages + CRM + automation |
| Quote form, owner notification & receipt email | ||||
| About page & project gallery | — | |||
| Contacts, notes & manual follow-up tasks | — | — | ||
| Sales pipeline (New → Won/Lost) | — | — | ||
| Configured estimate follow-up | — | — | — | |
| Neutral review requests (eligible customers) | — | — | — | |
| Seasonal rebooking of eligible past customers | — | — | — | |
| Best fit | New or small contractors who need to look legitimate online. | Contractors who want an About page and a project gallery. | Contractors ready to stop losing leads in texts and notebooks. | Contractors who want immediate response and follow-up working for them. |
| Request | Request | Request | Request | Request |
Legal and utility pages (Privacy Policy, Terms, etc.) are outside the marketing-page allowance and are added as needed.
Setup is charged once; monthly includes hosting and the listed software access. Domains, phone/SMS/email usage and applicable registration charges are separate. Standard website tiers do not include installation calendars, AI agents, roofline measurement, design simulators, quoting engines, or ad creative — those are separately scoped or part of a managed engagement.
Managed Marketing
Actively Managed Lead Generation
When you're ready for Service Roo to actively generate and improve demand. Both managed plans include Smart Website; the managed fee replaces the software subscription.
Managed Growth
$2,500 setup
One advertising channel, landing pages, agreed creative production and testing, campaign optimization, reporting and conversion improvements.
- Everything in Smart Website
- One managed advertising channel
- Campaign landing pages
- Agreed creative production & testing
- Campaign optimization
- Reporting & conversion improvements
Holiday Lighting uses an explicit start/end seasonal agreement at the same applicable monthly service price, with a documented off-season choice. At season end, you may move to Smart Website at $99/month, continue contracted managed work, or cancel under the agreement. Advertising spend and third-party usage charges are separate.
Multi-Channel Growth
$3,500 setup
Adds a second advertising channel, combined tracking, budget allocation and reporting.
- Everything in Managed Growth
- Second managed advertising channel
- Combined tracking
- Budget allocation
- Combined reporting
Holiday Lighting uses an explicit start/end seasonal agreement at the same applicable monthly service price, with a documented off-season choice. At season end, you may move to Smart Website at $99/month, continue contracted managed work, or cancel under the agreement. Advertising spend and third-party usage charges are separate.
Custom Engagement
Multi-location, high-spend or operationally complex businesses.
Multi-market, substantial integrations, or unusual production/operational scope. Final scope and pricing established after a system review.
- Multi-market campaigns
- Substantial integrations
- Unusual production or operational scope
- Growth advisory
- Scope set after review
Setup, monthly fees and term are quoted based on scope and set in a written proposal. There is no standard six-month baseline or automatic Smart inclusion for custom engagements — entitlements are defined in the agreement. Advertising spend, domains and usage charges are separate.
Managed Growth ($2,500 setup + $2,497/month) and Multi-Channel Growth ($3,500 setup + $3,497/month) both include Smart Website — the managed monthly fee replaces the software subscription. Advertising spend, domains and usage charges are separate.
The LitHolidays Installer Network
A separate installer membership and lead-generation asset built around LiTHolidays.com. Membership, priority ZIPs and routing are handled separately from website and managed-marketing purchases.
Learn About the NetworkNetwork Highlights
- Free installer membership
- Priority ZIPs by photo
- Local listing & backlink
- Separate from purchases
Why Choose Service Roo?
- We've operated a Christmas light installation business ourselves.
- Built specifically for seasonal service companies.
- Designed to maximize conversions, not just website traffic.
- Fast deployment before the season starts.
- Simple enough for first-year businesses.
- Powerful enough for established companies.
We Only Win When You Do
Service Roo is designed to help holiday lighting companies capture more opportunities, respond faster, stay organized and manage the compressed selling and installation season more effectively.
Frequently Asked Questions
How does Holiday Lighting pricing work?
Holiday Lighting uses the same four-tier website catalog (Basic, Plus, Website + CRM, Smart) and the same two managed plans (Managed Growth and Multi-Channel Growth) as the rest of Service Roo. Website tiers follow ordinary written product/order terms. Seasonal start/end agreements and off-season choices apply to managed holiday engagements at the same applicable monthly service price.
What happens at the end of the season?
At season end, you may move to Smart Website at $99/month, continue contracted managed work, or cancel under the agreement. A returning installer who retains Smart does not pay setup again. Advertising spend and third-party usage charges are separate.
Is advertising spend included?
No. Website tiers do not include managed advertising or ad spend. Managed Growth and Multi-Channel Growth include advertising management, but ad spend is paid directly to Meta or Google and is separate from Service Roo's management fee. Extra creative is produced only as part of an agreed managed scope.
Can I use my existing domain?
Yes. We connect your Service Roo system directly to your existing domain name. Domain registration fees are separate.
Can I upgrade as my business grows?
Yes. You can start with a website tier and upgrade to managed lead generation when you are ready. One active core tier subscription at a time — an upgrade replaces the lower tier and preserves your website, CRM and lead data.
Can I keep my website active during the off-season?
Yes. Off-season options are documented in your seasonal agreement, including moving to a lower Smart monthly rate or continuing contracted managed work.
What is the LitHolidays Installer Network?
A separate installer membership and lead-generation asset built around LiTHolidays.com. Membership, priority ZIPs and routing are handled separately from website and managed-marketing purchases. See the installer network page for details.
Ready to Build a Better Lighting Business?
Let's build a complete growth system that works as hard as you do.
Request a Holiday Lighting System Review