Marketing & Automation Built for Christmas Light Installers
Whether you're launching your first holiday lighting business or managing multiple installation crews, Service Roo gives you the tools to generate leads, capture every opportunity, estimate faster, automate follow-up, and keep your installation schedule full.
Industry Specific
Why Christmas Light Companies Are Different
Holiday lighting businesses don't operate like traditional home service companies. The season is short, the stakes are high, and efficiency is everything.
Extremely short selling season
Customers care about installation dates
Missed calls happen while crews are on ladders
Fast estimating is critical
Scheduling becomes overwhelming
Repeat customers are extremely valuable
Many expand into permanent lighting
That's why Service Roo was built specifically around the way Christmas light businesses actually operate.
Holiday Operations Platform
Everything Connected. Nothing Falls Through the Cracks.
Features Built for Installers
Installation Reservation Calendar
Customers reserve an installation date while you prepare their estimate. Automatically releases unused reservations after a configurable time period.
Never Miss a Lead
Missed-call text back, instant notifications, CRM tracking, and intelligent lead routing ensure every opportunity is captured.
AI Assisted Estimating
Customers upload photos to generate lighting mockups, estimated roofline measurements, suggested pricing, and professional proposals.
Built for Yard Sign Marketing
Turn yard signs, referrals, and HOA recommendations into booked jobs with QR codes and optimized landing pages.
Customer Reactivation
Automatically reconnect with previous customers every season. Send reminders before installation season begins to book repeat customers faster.
Review Automation
Automatically request reviews after installation or removal. Grow your reputation effortlessly every single season.
Three Ways to Grow
A Lighting Offer for Every Stage
From a low-friction starter system to an exclusive installer network and a full managed growth partnership — choose the path that fits where your business is today.
Contractor Starter System
A low-friction entry offer for smaller or newer installers who need a real system to start the season.
$497 all-in for the season
2026 promotional price · Normal retail $997 setup + $497/month
- Christmas-light-specific website
- CRM, phone/SMS and A2P setup
- Quote-request form and pipeline
- Immediate customer response and contractor alerts
- Missed-call text-back and basic lead follow-up
- Review-request workflow
- One customized video ad and one static ad
- Optional logo/brand package
Managed advertising, ad spend and ongoing SEO are not included.
Request a Holiday Lighting System ReviewLiT Holidays Installer Network
A separate network and lead-generation asset — one installer per ZIP code, subject to availability and approval.
One primary ZIP included free
2026 pilot · Built around LiTHolidays.com
- One installer per ZIP code (subject to availability and approval)
- One primary ZIP included free during the 2026 pilot
- Request up to ~10 additional ZIPs (each requires one approved project photo)
- Local listing and backlink on LiTHolidays.com
- Longer-term plan: paid ZIP exclusivity and lead distribution
The 2026 pilot builds installer coverage, relationships, project-photo assets and proof before aggressive monetization.
Join the Installer NetworkFull Growth Partner
The full managed growth system for established installers with the capacity to take on more work.
$2,500–$3,500/mo + ad spend
Premium, hands-on partnership for contractors ready to grow
- Full website and CRM foundation
- Managed Meta advertising (Google/local SEO added as appropriate)
- Campaign creative and landing pages
- Rapid lead-response automation
- Quote and estimate follow-up
- Past-customer reactivation
- Review and referral campaigns
- GBP/local SEO support
- Reporting, optimization and strategy
- Capacity-aware advertising so leads don't overwhelm your schedule
Advertising spend is paid directly by the client and is separate from the monthly management fee.
Discuss Full Growth PartnershipWhy Choose Service Roo?
- We've operated a Christmas light installation business ourselves.
- Built specifically for seasonal service companies.
- Designed to maximize conversions, not just website traffic.
- Fast deployment before the season starts.
- Simple enough for first-year businesses.
- Powerful enough for established companies.
We Only Win When You Do
Service Roo is designed to help holiday lighting companies capture more opportunities, respond faster, stay organized and manage the compressed selling and installation season more effectively.
Frequently Asked Questions
What is the Contractor Starter System?
A low-friction entry offer for smaller or newer installers. The 2026 promotional price is $497 all-in for the season (normal retail is $997 setup + $497/month). It includes a Christmas-light-specific website, CRM, quote-request form and pipeline, immediate response and contractor alerts, missed-call text-back, basic lead follow-up, a review-request workflow, and one customized video ad plus one static ad.
What is the LiT Holidays Installer Network?
A separate network and lead-generation asset built around LiTHolidays.com. One installer is assigned per ZIP code, subject to availability and approval. One primary ZIP is included free during the 2026 pilot, and installers can request up to roughly 10 additional ZIPs — each additional ZIP requires one approved professional project photo. Each installer receives a local listing and backlink. The 2026 pilot is focused on building coverage, relationships, project-photo assets and proof before aggressive monetization.
What is the Full Growth Partner program?
The premium, hands-on offer for contractors ready to grow, priced at approximately $2,500–$3,500 per month plus ad spend. It includes a full website and CRM foundation, managed Meta advertising (with Google/local SEO added as appropriate), campaign creative and landing pages, rapid lead-response automation, quote and estimate follow-up, past-customer reactivation, review and referral campaigns, GBP/local SEO support, reporting, optimization and strategy, and capacity-aware advertising so leads don't overwhelm your installation schedule.
Is advertising spend included?
No. For the Starter System, managed advertising, ad spend and ongoing SEO are not included. For the Full Growth Partner program, advertising spend is paid directly by the client and is separate from the monthly management fee.
Can I use my existing domain?
Absolutely. We can connect your Service Roo system directly to your existing domain name without any downtime.
Can I upgrade as my business grows?
Yes. Many installers start with the Contractor Starter System or the Installer Network and move into the Full Growth Partner program as they add crews and capacity.
Can I keep my website active during the off-season?
Yes, we provide off-season website maintenance and hosting so your site stays live and you're ready for the next season.
Ready to Build a Better Lighting Business?
Let's build a complete growth system that works as hard as you do.
Request a Holiday Lighting System Review