What We Build

    Every Piece of Your Lead-to-Job System

    From your first website to a fully connected CRM with immediate lead response — here's what Service Roo includes and how each piece works.

    Core Services

    What's Included in Every System

    Website & Landing Pages

    Your digital front door — built to convert

    We build fast, conversion-focused websites specifically for home service companies. No generic templates. Your site includes local SEO structure, quote request forms, service pages, and mobile optimization — designed to turn visitors into leads.

    What's included

    • 3–5 page website or targeted landing page
    • Mobile-first, fast-loading design
    • Local SEO page structure
    • Quote/estimate request forms
    • Google Business Profile optimization
    • Call-to-action placement throughout

    CRM Setup & Pipeline Management

    Know where every lead stands, every day

    Your CRM is the backbone of your business. We configure a clean, organized pipeline so leads never fall through the cracks — from first inquiry to closed job and beyond.

    What's included

    • Custom pipeline stages for your workflow
    • Lead source tagging and tracking
    • Contact and job records
    • Task and reminder system
    • Team assignment and notes
    • Mobile access for field teams

    Immediate Lead Response

    Confirm inquiries instantly and alert the owner to take over

    Speed-to-lead matters in home services. Our immediate response system confirms new inquiries, notifies the owner or assigned team member, and fills periods of silence — stopping when a person takes over.

    What's included

    • Immediate inquiry confirmation
    • Owner and team notifications
    • Safety-net follow-up for uncontacted leads
    • Human takeover process
    • After-hours and weekend coverage
    • Escalation to human when needed

    Missed-Call Text Back

    Turn every missed call into a conversation

    When you're on a job and miss a call, an automatic text goes out immediately. No voicemail lost, no lead slipping away to a competitor who picked up.

    What's included

    • Instant text when a call is missed
    • Customized message for your brand
    • Two-way conversation continues in CRM
    • Appointment booking link option
    • Works 24/7 automatically

    Automated Follow-Up Sequences

    Stay top-of-mind without manual effort

    Most service businesses lose jobs simply because they didn't follow up consistently. Our automated sequences send the right message at the right time — via SMS, email, or both.

    What's included

    • Multi-step follow-up campaigns
    • Triggered by lead actions
    • Estimate follow-up sequences
    • Reactivation for cold leads
    • Seasonal campaign support
    • Stops when a person takes over

    Review Request System

    Consistently request reviews from eligible customers

    After every completed job, the system sends a review request to the customer. Reviews are requested consistently from eligible customers — no selective filtering by sentiment.

    What's included

    • Automated post-job review requests
    • Smart timing (sent at the right moment)
    • Direct link to Google review page
    • Response tracking in dashboard
    • Sent to all eligible customers

    Reporting & Analytics Dashboard

    Know what's working — and what isn't

    A clear dashboard showing lead volume, response times, close rates, revenue by source, and campaign performance. No spreadsheets required.

    What's included

    • Lead source attribution
    • Response time tracking
    • Pipeline conversion rates
    • Revenue and job tracking
    • Campaign performance metrics
    • Monthly reporting support

    Calendar Booking Integration

    Let qualified leads book their own appointments

    Embed a booking calendar directly in your website or follow-up messages so leads can schedule estimate appointments without a phone call.

    What's included

    • Integrated calendar booking
    • Confirmation and reminder texts
    • Qualification before booking
    • Real-time availability
    • Reduces no-shows

    Power-Ups

    Add-On Services

    Layer on additional tools as your system matures. Each add-on integrates directly with your existing setup.

    AI Voice Agent

    Answers incoming calls, qualifies the lead, and captures contact info — 24/7.

    Advanced AI SMS Agent

    Upgraded conversational AI for more complex qualification and booking flows.

    Google Ads Management

    Search campaigns targeting high-intent buyers in your service area.

    Meta Ads Management

    Facebook and Instagram campaigns for awareness and lead generation.

    Extra Landing Pages

    Service- or neighborhood-specific landing pages to expand your reach.

    Custom Workflows

    Advanced automations tailored to your unique business process.

    SEO Blog Support

    Local SEO content that drives organic traffic to your website over time.

    Review Cards

    NFC and QR review cards your team can leave at the job site.

    Industry Calculators

    Embeddable quote estimators for epoxy, concrete, pressure washing and more.

    Google Business Profile Support

    Optimization, photo uploads, and ongoing GBP management.

    Not Sure Which Services You Need?

    Request a system review and we'll audit your current system, identify the gaps, and recommend exactly what to build first.

    Request a System Review