What We Build
From a lead-capturing website to a connected CRM with immediate lead response — here's what Service Roo builds and which product tier each piece belongs to.
Core Services
Not every capability is in every product. Basic and Plus capture leads; Website + CRM adds manual organization; Smart adds automation; Managed adds active campaign work. Each card shows which tiers it belongs to.
Your digital front door — built to convert
We build fast, conversion-focused websites specifically for home service companies. No generic templates. Your site includes local SEO structure, quote request forms, service pages, and mobile optimization — designed to turn visitors into leads.
What's included
Know where every lead stands, every day
We configure contacts, notes, manual tasks and one standard sales pipeline so you can see where each inquiry stands. The contractor follows up manually in the CRM tier.
What's included
Confirm inquiries instantly and alert the owner to take over
Speed-to-lead matters in home services. Our immediate response system confirms new inquiries, notifies the owner or assigned team member, and fills periods of silence — stopping when a person takes over. Configured automations activate only once messaging channels and approvals are ready.
What's included
Turn every missed call into a conversation
When you're on a job and miss a call, a text goes out immediately so the caller knows you'll follow up — instead of reaching voicemail. Activates only once your text-enabled number and approvals are ready.
What's included
Stay top-of-mind without manual effort
Most service businesses lose jobs simply because they didn't follow up consistently. Our configured sequences send the right message at the right time — via SMS, email, or both — and pause for replies, opt-outs, conversions, or human takeover.
What's included
Consistently request reviews from eligible customers
After every completed job, the system sends a review request to the customer. Reviews are requested consistently from eligible customers — no selective filtering by sentiment.
What's included
Know what's working — and what isn't
A clear dashboard showing lead volume, response times, close rates, revenue by source, and campaign performance. Full reporting and campaign metrics are part of agreed managed scope — not included in standard website tiers.
What's included
Let qualified leads book their own appointments
Embed a booking calendar directly in your website or follow-up messages so leads can schedule estimate appointments without a phone call. Available as an add-on — not included in standard website tiers.
What's included
Power-Ups
Layer on additional tools as your system matures. All add-ons are quoted separately and require a review — they are not guaranteed entitlements of any standard tier.
Answers incoming calls, qualifies the lead, and captures contact info — 24/7.
Upgraded conversational AI for more complex qualification and booking flows.
Search campaigns targeting high-intent buyers in your service area.
Facebook and Instagram campaigns for awareness and lead generation.
Service- or neighborhood-specific landing pages to expand your reach.
Advanced automations tailored to your unique business process.
Local SEO content that drives organic traffic to your website over time.
NFC and QR review cards your team can leave at the job site.
Embeddable quote estimators for epoxy, concrete, pressure washing and more.
Optimization, photo uploads, and ongoing GBP management.
Request a system review and we'll audit your current system, identify the gaps, and recommend exactly what to build first.
Request a System Review