More Than a Website. A System for Capturing and Following Up With Customers.
Smart Website is the top of Service Roo's four-tier catalog: a conversion-focused website, a dedicated CRM, and configured lead-response automation built on an approved framework for your trade. It acknowledges inquiries, texts missed callers, follows up on estimates and requests reviews — stopping when a person takes over.
The Framework Advantage
Customized for Your Business. Built on a Framework That Already Works for Your Trade.
We do not begin with a blank page or a generic small-business template. Service Roo starts with approved layouts, forms, calls-to-action and follow-up workflows developed around the way customers in your industry request service. We then customize the system for your brand, services, photos, territory and operation.
Smart Website includes your website, CRM and configured lead-response automation for $997 setup / $99 per month with hosting included. For trades outside the specialized list above, website availability is confirmed after a review.
Where Smart Fits
The Four-Tier Catalog
Smart Website is the most capable tier — the only one with configured lead-response automation. Lower tiers give you a professional presence or a CRM you follow up on manually. Setup is charged once; monthly includes hosting and listed software access.
| Website & Systems | Basic Website | Website Plus | Website + CRM | Smart WebsiteMost capable |
|---|---|---|---|---|
| Setup (one-time) | $99 | $249 | $499 | $997 |
| Monthly (incl. hosting & software) | $9/mo | $9/mo | $39/mo | $99/mo |
| Hosting | Included | Included | Included | Included |
| Marketing pages | 3 marketing pages (Home, Services, Contact) | 5 marketing pages (adds About + Project Gallery) | 5 marketing pages + dedicated CRM account | 5 marketing pages + CRM + automation |
| Quote form, owner notification & receipt email | ||||
| About page & project gallery | — | |||
| Contacts, notes & manual follow-up tasks | — | — | ||
| Sales pipeline (New → Won/Lost) | — | — | ||
| Configured estimate follow-up | — | — | — | |
| Neutral review requests (eligible customers) | — | — | — | |
| Seasonal rebooking of eligible past customers | — | — | — | |
| Best fit | New or small contractors who need to look legitimate online. | Contractors who want an About page and a project gallery. | Contractors ready to stop losing leads in texts and notebooks. | Contractors who want immediate response and follow-up working for them. |
| Request | Request | Request | Request | Request |
Legal and utility pages (Privacy Policy, Terms, etc.) are outside the marketing-page allowance and are added as needed.
Standard tiers exclude managed advertising, ad spend, ongoing SEO, custom integrations, AI agents, installation calendars, design simulators, roofline measurements and quoting engines. Additional pages and custom work are separately scoped.
Complete Transparency
What's Included in Smart Website
Everything below is part of the standard Smart Website package.
Website, CRM & Automation
- 5 marketing pages (Home, Services, Contact, About, Project Gallery)
- Approved layout choice, customized to your logo, colors and approved photos
- Own domain connection and hosting (included — no extra $9 charge)
- Quote form, owner notification and receipt confirmation email
- Dedicated CRM account with contacts, notes and manual tasks
- One sales pipeline: New Inquiry → Contacted → Estimate Sent → Won or Lost
- Lead acknowledgment automation
- Sequences stop or pause on replies, opt-outs, conversion or human takeover
- Messaging activates only when required channels and approvals are ready
- Missed-call text-back
- Estimate follow-up automation
- Neutral review requests to eligible customers
- Seasonal rebooking of eligible past customers
- Search-ready technical foundation (structure, meta, schema, sitemap)
- Standard configuration and end-to-end testing
Search-Ready Foundation
- Search-friendly website structure
- Page titles and meta descriptions
- Local business structured data
- Sitemap and indexing setup
- Google Search Console connection
- Verified business details and optimized website images
- Mobile performance and crawlability
What "search ready" means: the website is built with the technical structure search engines need to crawl, index and understand the business. It supports local visibility, but does not include ongoing SEO or guarantee specific rankings. Rankings depend on competition, proximity, reviews, content, authority and time.
Support
- One onboarding call
- Basic system training
- Asynchronous support
- Routine hosting and system maintenance
Clear Boundaries
What Is Not Included
Smart Website is a foundation — not a full managed advertising program.
Managed advertising & ad spend
Ongoing SEO, blog writing or link building
Ongoing Google Business Profile management
Custom website design or unlimited revisions
Extensive original copywriting projects
Custom integrations or custom workflows
AI agents, installation calendars, design simulators
Roofline measurements or quoting engines
Ad creative
Multiple locations
Anything outside the standard scope can be added separately or may require a custom proposal.
Separately Scoped
Add Pages, Branding & More
Anything outside the standard Smart Website scope — extra pages, branding, copywriting, integrations, SEO or custom work — is quoted separately after a review. These are not guaranteed entitlements of the standard tier.
Additional website pages (standard or location)
Quoted separately
Logo design or brand starter kit
Quoted separately
Enhanced full-site copywriting
Quoted separately
Google Business Profile setup assistance
Quoted separately
Business email setup
Quoted separately
Compatible lead-source integration
Quoted separately
Calendar-booking setup
Quoted separately
Additional standard workflow
Quoted separately
Additional business location
Quoted separately
Ongoing local SEO
Quoted separately
Custom design or development
Quoted separately
Grow When You're Ready
Upgrade to Managed Lead Generation
Start with Smart Website. When you're ready for Service Roo to actively generate and improve demand, both managed plans include Smart Website — the managed fee replaces the software subscription.
Managed Growth
$2,500 setup
One advertising channel, landing pages, agreed creative production and testing, campaign optimization, reporting and conversion improvements.
- Everything in Smart Website
- One managed advertising channel
- Campaign landing pages
- Agreed creative production & testing
- Campaign optimization
- Reporting & conversion improvements
Both managed plans include Smart Website. The managed monthly fee replaces the software subscription. Advertising spend, domains, phone/SMS/email usage and third-party charges are separate. Six-month initial agreement. The contractor remains responsible for responding personally, estimating, performing work and updating job outcomes.
Multi-Channel Growth
$3,500 setup
Adds a second advertising channel, combined tracking, budget allocation and reporting.
- Everything in Managed Growth
- Second managed advertising channel
- Combined tracking
- Budget allocation
- Combined reporting
Both managed plans include Smart Website. The managed monthly fee replaces the software subscription. Advertising spend, domains, phone/SMS/email usage and third-party charges are separate. Six-month initial agreement. The contractor remains responsible for responding personally, estimating, performing work and updating job outcomes.
Custom Engagement
Multi-location, high-spend or operationally complex businesses.
Multi-market, substantial integrations, or unusual production/operational scope. Final scope and pricing established after a system review.
- Multi-market campaigns
- Substantial integrations
- Unusual production or operational scope
- Growth advisory
- Scope set after review
Setup, monthly fees and term are quoted based on scope and set in a written proposal. There is no standard six-month baseline or automatic Smart inclusion for custom engagements — entitlements are defined in the agreement. Advertising spend, domains and usage charges are separate.
Managed Growth ($2,500 setup + $2,497/month) and Multi-Channel Growth ($3,500 setup + $3,497/month) both include Smart Website — the managed monthly fee replaces the software subscription. Advertising spend, domains and usage charges are separate.
Smart Website does not generate paid traffic. Managed advertising is added through Managed Growth or Multi-Channel Growth.
Ownership and Cancellation
The client retains ownership or administrative access to its domain, advertising accounts and customer data. Completed client-specific content and assets can be transferred according to the service agreement. Service Roo templates, workflows, software licenses and internal systems are not transferred automatically.
Frequently Asked Questions
What does Smart Website cost?
Smart Website is $997 setup and $99/month. Monthly includes hosting and the listed software access — there is no additional $9 hosting charge. Domains, phone/SMS/email usage and applicable registration charges are separate.
Is advertising included?
No. Smart Website does not include managed advertising or ad spend. It is a website, CRM and configured lead-response automation. Managed advertising is added through Managed Growth or Multi-Channel Growth, both of which include Smart Website and replace the software subscription fee.
Will the website rank on Google?
The website is built with a search-ready technical foundation — clean structure, meta data, local business schema, sitemap and indexing setup. This supports local visibility but does not include ongoing SEO or guarantee specific rankings. Rankings depend on competition, proximity, reviews, content, authority and time.
Can I use my existing domain?
Yes. We connect your existing domain to the new website. If you do not have one, we can help you purchase one (domain registration fees are separate).
Can you use my existing website?
Smart Website includes a new website built on an approved layout customized to your brand. If your existing website is strong, custom integration can be discussed as separately scoped work, but the standard package replaces your current site.
What information and photos must I provide?
We need your logo (or we can design one as an add-on), brand colors, service list, service area, business hours, contact details, and approved project photos. A basic content questionnaire guides you through everything.
What happens if I need more than five pages?
Additional standard pages are $197 each. Additional service or location pages with research and custom layout are $297 each. Extensive custom pages are quoted separately.
Can I upgrade to managed advertising later?
Yes. You can start with Smart Website and upgrade to Managed Growth or Multi-Channel Growth when you are ready for active lead generation. One active core tier subscription at a time — an upgrade replaces the lower tier and preserves your website, CRM and lead data. The managed fee replaces the software subscription.
Who owns the domain and customer data?
The client retains ownership or administrative access to its domain, advertising accounts and customer data. Completed client-specific content and assets can be transferred according to the service agreement. Service Roo templates, workflows, software licenses and internal systems are not transferred automatically.
Are phone and text-message charges included?
No. Phone, text, email and A2P usage fees are billed separately by the carriers and platforms. We help with A2P registration, but usage charges are your responsibility.
Ready for a Website That Actually Works for Your Trade?
Start with a Smart Website built on an approved framework designed for your industry.
Request a Smart Website Review