More Than a Website. A System for Capturing and Following Up With Customers.
Service Roo starts with a conversion-focused website framework developed for your trade, then customizes it to your business, services, photos, territory and brand. Your website connects directly to a CRM, responds to quote requests, texts missed callers and helps you keep every opportunity organized.
The Framework Advantage
Customized for Your Business. Built on a Framework That Already Works for Your Trade.
We do not begin with a blank page or a generic small-business template. Service Roo starts with conversion-focused layouts, forms, calls-to-action and follow-up workflows developed around the way customers in your industry request service. We then customize the system for your brand, services, photos, territory and operation.
Because the core framework already exists, contractors in these specialized industries receive preferred pricing of $497 per month.
Two Pricing Paths
Smart Website System Pricing
Specialized Smart Website System
- $997 implementation fee
- $497/month
- Six-month initial agreement
- Available for the four specialized industries listed above
Custom Smart Website System
- Implementation from $1,997
- Monthly management from $697
- Six-month initial agreement
- For other established service businesses
- Final scope determined after review
Advertising, communication usage, domains and third-party charges are separate. Holiday Lighting has its own program — explore Holiday Lighting.
Complete Transparency
What's Included
Everything below is part of the standard Smart Website System package.
Website
- Niche-specific starting framework
- Customization for your logo, colors, services and market
- Up to five primary pages
- Mobile-friendly design
- Domain connection
- Website hosting
- Routine technical maintenance
- Quote or estimate-request form
- Photo-upload capability when appropriate
- Basic project gallery
- One primary service area
- One revision round
Search-Ready Foundation
- Search-friendly website structure
- Page titles and meta descriptions
- Local business structured data
- Sitemap and indexing setup
- Google Search Console connection
- Google Business Profile connection or setup assistance when eligible
- Mobile performance and crawlability
Lead-Response System
- CRM access
- Standard niche-specific pipeline
- Website leads automatically added to the CRM
- Immediate inquiry confirmation
- Owner notification
- Missed-call text-back
- Dedicated local text-enabled number
- A2P registration assistance
- Basic uncontacted-lead follow-up
- Standard estimate follow-up
- Review-request workflow
- Contact database
- Basic reporting
Support
- One onboarding call
- Basic system training
- Asynchronous support
- Routine hosting and system maintenance
What "Search Ready" Means
Search-ready means the website is built with the technical structure search engines need to crawl, index and understand the business. It supports local visibility, but it does not include ongoing SEO or guarantee specific rankings. Rankings also depend on competition, proximity, reviews, content, authority and time.
Clear Boundaries
What Is Not Included
The Smart Website System is a foundation — not a full managed advertising program.
Managed Meta or Google advertising
Advertising spend
Ongoing SEO
Blog writing
Link building
Ongoing Google Business Profile management
Custom website design
Unlimited revisions
Extensive original copywriting
Custom workflows
Multiple locations
Social-media management
Advertising creative
Monthly strategy meetings
Manual lead management
Phone, text, email or A2P usage fees
Anything outside the standard scope can be added separately or may require a custom proposal.
Optional Add-Ons
Build Out Your System
Add only what your business needs. All add-ons are optional and priced separately.
Basic logo design
$297 one time
Brand starter kit (includes basic logo, color palette, font selections and basic usage guide)
$497 one time
Replaces the separate $297 logo charge when selected; charges are not combined.
Additional standard website page
$197 each
Additional service or location page
$297 each
Enhanced full-site copywriting
$497
Google Business Profile setup and optimization
$297
Business email setup
$197 plus provider fees
Additional compatible lead-source integration
$197
Calendar-booking setup
$197
Additional standard workflow
$297 each
Additional business location
$497 setup plus $197/month
Ongoing local SEO
from $497/month
Custom design or development
quoted separately
Grow When You're Ready
The Upgrade Path
Start with the foundation. Add managed lead generation when your business is ready.
Smart Website System
For businesses that need a professional website, CRM and lead-response foundation.
Lead-to-Job System
Adds management of the primary advertising channel and active campaign oversight.
Multi-Channel System
Adds a second managed advertising channel, expanded tracking and combined reporting.
The $497 Smart Website package does not generate paid traffic. Managed advertising is added through the Lead-to-Job or Multi-Channel systems.
Ownership and Cancellation
The client retains ownership or administrative access to its domain, advertising accounts and customer data. Completed client-specific website content and assets can be transferred according to the service agreement. Service Roo templates, workflows, software licenses and internal systems are not transferred automatically.
Frequently Asked Questions
Is advertising included?
No. The Smart Website System does not include managed advertising or advertising spend. It is a website, CRM and lead-response foundation. Managed advertising can be added through the Lead-to-Job System when you are ready.
Will the website rank on Google?
The website is built with a search-ready technical foundation — clean structure, meta data, local business schema, sitemap and indexing setup. This supports local visibility but does not guarantee specific rankings. Rankings depend on competition, proximity, reviews, content, authority and time.
Can I use my existing domain?
Yes. We connect your existing domain to the new website. If you do not have one, we can help you purchase one (domain registration fees are separate).
Can you use my existing website?
The Smart Website System includes a new website built on a niche-specific framework. If your existing website is strong, we can discuss custom integration options, but the standard package replaces your current site.
What information and photos must I provide?
We need your logo (or we can design one as an add-on), brand colors, service list, service area, business hours, contact details, and project photos. A basic content questionnaire guides you through everything.
What happens if I need more than five pages?
Additional standard pages are $197 each. Additional service or location pages with research and custom layout are $297 each. Extensive custom pages are quoted separately.
Can I upgrade to managed advertising later?
Yes. Many businesses start with the Smart Website System and upgrade to the Lead-to-Job System when they are ready for active lead generation. Your website, CRM and data carry over seamlessly.
Who owns the domain and customer data?
The client retains ownership or administrative access to its domain, advertising accounts and customer data. Completed client-specific website content and assets can be transferred according to the service agreement. Service Roo templates, workflows, software licenses and internal systems are not transferred automatically.
Are phone and text-message charges included?
No. Phone, text, email and A2P usage fees are billed separately by the carriers and platforms. We help with A2P registration, but usage charges are your responsibility.
Why do specialized industries receive lower pricing?
Because Service Roo already has niche-specific website templates, forms, pipeline structures and workflows for these industries, less discovery and development work is required. That efficiency is passed along as preferred pricing.
Ready for a Website That Actually Works for Your Trade?
Start with a Smart Website System built on a framework designed for your industry.
Request a Smart Website Review