Transparent Pricing
Start with a contractor-run website and CRM you follow up on yourself, or have Service Roo actively generate and improve demand.
Websites & Systems
Four tiers, from a clean 3-page presence to a Smart Website with configured lead-response automation. Setup is charged once; monthly includes hosting and the listed software access.
| Website & Systems | Basic Website | Website Plus | Website + CRM | Smart WebsiteMost capable |
|---|---|---|---|---|
| Setup (one-time) | $99 | $249 | $499 | $997 |
| Monthly (incl. hosting & software) | $9/mo | $9/mo | $39/mo | $99/mo |
| Hosting | Included | Included | Included | Included |
| Marketing pages | 3 marketing pages (Home, Services, Contact) | 5 marketing pages (adds About + Project Gallery) | 5 marketing pages + dedicated CRM account | 5 marketing pages + CRM + automation |
| Quote form, owner notification & receipt email | ||||
| About page & project gallery | — | |||
| Contacts, notes & manual follow-up tasks | — | — | ||
| Sales pipeline (New → Won/Lost) | — | — | ||
| Configured estimate follow-up | — | — | — | |
| Neutral review requests (eligible customers) | — | — | — | |
| Seasonal rebooking of eligible past customers | — | — | — | |
| Best fit | New or small contractors who need to look legitimate online. | Contractors who want an About page and a project gallery. | Contractors ready to stop losing leads in texts and notebooks. | Contractors who want immediate response and follow-up working for them. |
| Request | Request | Request | Request | Request |
Legal and utility pages (Privacy Policy, Terms, etc.) are outside the marketing-page allowance and are added as needed.
What every tier includes
Standard tiers exclude
Managed Marketing
When you're ready for Service Roo to actively generate and improve demand — not just hand you tools. Both managed plans include Smart Website; the managed fee replaces the software subscription.
$2,500 setup
One advertising channel, landing pages, agreed creative production and testing, campaign optimization, reporting and conversion improvements.
Both managed plans include Smart Website. The managed monthly fee replaces the software subscription. Advertising spend, domains, phone/SMS/email usage and third-party charges are separate. Six-month initial agreement. The contractor remains responsible for responding personally, estimating, performing work and updating job outcomes.
$3,500 setup
Adds a second advertising channel, combined tracking, budget allocation and reporting.
Both managed plans include Smart Website. The managed monthly fee replaces the software subscription. Advertising spend, domains, phone/SMS/email usage and third-party charges are separate. Six-month initial agreement. The contractor remains responsible for responding personally, estimating, performing work and updating job outcomes.
Multi-location, high-spend or operationally complex businesses.
Multi-market, substantial integrations, or unusual production/operational scope. Final scope and pricing established after a system review.
Setup, monthly fees and term are quoted based on scope and set in a written proposal. There is no standard six-month baseline or automatic Smart inclusion for custom engagements — entitlements are defined in the agreement. Advertising spend, domains and usage charges are separate.
Managed Growth ($2,500 setup + $2,497/month) and Multi-Channel Growth ($3,500 setup + $3,497/month) both include Smart Website — the managed monthly fee replaces the software subscription. Advertising spend, domains and usage charges are separate.
Specialized programs:
Exact channels, scope and trade-specific configuration are shown or determined through each specialized program.
Holiday lighting companies operate within a compressed selling and installation season. Service Roo's Holiday Lighting Program uses the same four-tier catalog and managed plans, structured around an explicit seasonal agreement with a documented off-season choice.
Holiday Lighting uses an explicit start/end seasonal agreement at the same applicable monthly service price, with a documented off-season choice. At season end, you may move to Smart Website at $99/month, continue contracted managed work, or cancel under the agreement. Advertising spend and third-party usage charges are separate.
Explore Holiday LightingWhat's Different
Custom Engagement
We selectively build lead-to-job systems for established service businesses outside our specialized industries. Because these engagements require additional research, workflow design and testing, setup and monthly fees are quoted after a system review and set in a written proposal.
Custom systems are scoped individually because no prebuilt framework exists for that business yet.
Request a Custom System ReviewInvestment
Subscription, renewal, cancellation and billing for website tiers are governed by the applicable written order or service agreement. The six-month initial agreement applies only to the year-round named managed plans (Managed Growth and Multi-Channel Growth). Holiday Lighting uses an explicit start/end seasonal agreement at the same applicable monthly service price, with a documented off-season choice. Custom engagements are quoted after a system review, with terms set in a written proposal.
Setup is charged once per tier. Basic ($99) and Website Plus ($249) cover customizing your website to your brand, services, photos and market, plus the quote form and owner notification. Website + CRM ($499) adds CRM and pipeline configuration. Smart Website ($997) adds the dedicated number and standard automations. Managed setup covers campaign build, tracking, landing pages and creative production.
No. Hosting is included in every tier's monthly fee. For Basic and Website Plus the $9/month total is the hosting and software access — it is not an extra $9 charge. For Website + CRM and Smart Website, hosting is included in the $39 or $99 monthly total. Managed plans include Smart Website, so the managed monthly fee replaces the software subscription with no additional Smart Website subscription.
Yes. You can start with a website tier and upgrade when you're ready for managed lead generation. One active core tier subscription at a time — an upgrade replaces the lower tier and preserves your website, CRM and lead data. Eligible setup paid credits apply toward the destination once and are not double-counted; monthly fees are never credited.
The client retains ownership or administrative access to its domain, advertising accounts and customer data. Completed client-specific content and assets can be transferred according to the service agreement. Service Roo templates, workflows, software licenses and internal systems are not transferred automatically.
No. Advertising spend is paid directly to Meta or Google and is separate from Service Roo's management fee. Domains, phone/SMS/email usage and applicable registration charges are also separate.
The four tiers are visible in the Service Roo catalog. Standardized rollout begins with Christmas installers; for other trades, website availability is confirmed after a review. Exact channels, scope and trade-specific configuration are shown or determined through each specialized program.
Request a system review and we'll help you figure out exactly what your business needs.
Request a System Review