Transparent Pricing
Specialized programs for the industries we know best. A separate seasonal offer for holiday lighting. Custom systems for other established service businesses.
Preferred Pricing
Our specialized programs begin with an established industry framework. Because less discovery, development and testing are required, these businesses receive preferred pricing and faster implementation.
Specialized pricing for contractors in the industries we know best.
Start with a conversion-focused website, CRM and practical lead-response system already structured for your trade.
$997 implementation fee. Six-month initial agreement.
Managed advertising and advertising spend are not included.
View Smart Website Details$1,500 setup
Website, CRM, pipeline, forms, immediate lead response, missed-call text-back, estimate follow-up, review request, and hosting/maintenance. The contractor manages its own marketing.
Terms: Six-month initial agreement. Advertising spend and third-party usage charges are separate.
$2,500 setup
Everything in Foundation plus Meta management, landing pages, creative testing, campaign optimization, reporting, reactivation, and conversion improvement.
Terms: Six-month initial agreement. Advertising spend and third-party usage charges are separate.
$3,500 setup
Everything in Managed Growth plus Google Search Ads, deeper attribution, call/form tracking, channel allocation, and advanced reporting.
Terms: Six-month initial agreement. Advertising spend and third-party usage charges are separate.
Custom setup
Multiple markets, SEO/content, heavier creative, advanced integrations, AI/voice, custom campaigns, and growth advisory. Final scope set after a review.
Terms: Six-month initial agreement. Advertising spend and third-party usage charges are separate.
Explore specialized programs:
Exact channels, scope and trade-specific configuration are shown or determined through each specialized program.
Holiday lighting companies operate within a compressed selling and installation season. Service Roo's Holiday Lighting Program is structured separately around preseason reactivation, installation capacity, estimating, scheduling and repeat customers.
Explore Holiday LightingWhat's Different
Custom Systems
We selectively build lead-to-job systems for established service businesses outside our specialized industries. Because these engagements require additional research, workflow design and testing, they begin at a higher level.
Specialized industries receive the $497 Smart Website price because Service Roo already has niche-specific website templates, forms, pipeline structures and workflows. Custom systems for other businesses start higher because that framework does not yet exist.
Request a Custom System ReviewInvestment
The specialized Smart Website System has a $997 implementation fee and a six-month initial agreement. The Lead-to-Job Foundation ($1,500 setup), Managed Growth Partner ($2,500 setup), and Multi-Channel Growth Partner ($3,500 setup) each have a six-month initial agreement. Scale/Custom Growth Partner terms are set after a system review. Custom systems and Holiday Lighting have separate terms based on scope.
The $997 implementation fee covers customizing the niche-specific website, configuring the CRM and pipeline, connecting lead forms, setting up the dedicated number and standard automations, and testing the system before launch.
Most systems launch within 2–3 weeks after onboarding, depending on access, content, approvals, and any transition requirements.
Yes. Businesses can start with the Smart Website System or Lead-to-Job Foundation and upgrade when they are ready for managed lead generation. Existing website, CRM and lead data carry into the upgraded system.
The client retains ownership or administrative access to its domain, advertising accounts and customer data. Completed client-specific content and assets can be transferred according to the service agreement. Service Roo templates, workflows, software licenses and internal systems are not transferred automatically.
Request a system review and we'll help you figure out exactly what your business needs.
Request a System Review