Marketing Built Specifically for Exterior Cleaning Contractors
Service Roo helps exterior cleaning contractors stand out from low-price competitors, respond faster and pursue more residential, commercial and HOA opportunities.
The Industry Challenge
Stop Competing with the "Chuck in a Truck"
The barrier to entry in pressure washing is low. If your marketing looks cheap, you'll be treated like a commodity and forced to compete on price alone. You need a system that positions you as the premium, reliable choice for both homeowners and property managers.
Racing to the bottom on price
Low-end competitor undercutting
Slow follow-up & lost estimates
Weak Google presence
No recurring maintenance plans
Poor website conversion
No automated systems
Not enough commercial jobs
The Solution
The Service Roo Growth System
We manage the complete customer lifecycle—not just marketing. From the first click to the final 5-star review and recurring maintenance contract.
Industry Specific
Built for Exterior Cleaners
We don't start from a generic small-business template. Your system begins with a framework built specifically for exterior cleaning contractors, then we customize it for your services, market, and workflow.
Before & After Galleries
Showcase your dramatic surface transformations with high-impact visual sliders and galleries that build instant trust.
Neighborhood Saturation Campaigns
Turn one job into three. Automatically target the immediate neighbors of your recent jobs with hyper-local ads and mailers.
Commercial & HOA Funnels
Stop relying solely on one-off residential jobs. We build dedicated funnels to attract property managers, HOAs, and commercial fleets.
Weather-Triggered Automations
Rain delays? Automatically text your schedule updates to clients, and launch post-storm cleanup campaigns instantly.
Why Service Roo?
Focus on business growth rather than marketing services.
Traditional Agency
- Builds website
- Runs ads
- Sends reports
- Focuses on clicks
Service Roo
- Builds complete operating system
- Designed to generate qualified opportunities
- Supports immediate lead response
- Tracks every opportunity
- Supports better estimate follow-up
- Automates review requests
- Helps identify where leads may be getting lost
Preferred Specialized Pricing
Lead-to-Job Systems for Exterior Cleaning Contractors
Built on an established exterior-cleaning framework. Preferred pricing because less discovery and development are required.
Smart Website
Website + CRM + configured lead-response automation.
Start with a conversion-focused website, CRM and practical lead-response system already structured for your trade. Contractor-run — no managed advertising.
Hosting included. Subscription, renewal and billing are governed by the applicable written order or service agreement.
- Customized niche-specific website
- Up to five primary pages
- Online quote-request form
- CRM & standard sales pipeline
- Immediate inquiry confirmation
- Owner notifications
- Missed-call text-back
- Dedicated text-enabled number
- Search-ready technical foundation
- Website hosting and maintenance
Managed advertising and advertising spend are not included.
View Smart Website DetailsManaged Growth
$2,500 setup
One advertising channel, landing pages, agreed creative production and testing, campaign optimization, reporting and conversion improvements.
- Everything in Smart Website
- One managed advertising channel
- Campaign landing pages
- Agreed creative production & testing
- Campaign optimization
- Reporting & conversion improvements
Six-month initial agreement. Advertising spend, domains, phone/SMS/email usage and third-party charges are separate. The contractor remains responsible for personal lead follow-up, site visits, estimates and closing.
Multi-Channel Growth
$3,500 setup
Adds a second advertising channel, combined tracking, budget allocation and reporting.
- Everything in Managed Growth
- Second managed advertising channel
- Combined tracking
- Budget allocation
- Combined reporting
Six-month initial agreement. Advertising spend, domains, phone/SMS/email usage and third-party charges are separate. The contractor remains responsible for personal lead follow-up, site visits, estimates and closing.
Custom Engagement
Multi-location, high-spend or operationally complex businesses.
Multi-market, substantial integrations, or unusual production/operational scope. Final scope and pricing established after a system review.
- Multi-market campaigns
- Substantial integrations
- Unusual production or operational scope
- Growth advisory
- Scope set after review
Setup, monthly fees and term are quoted based on scope and set in a written proposal. There is no standard six-month baseline or automatic Smart inclusion for custom engagements — entitlements are defined in the agreement. Advertising spend, domains and usage charges are separate.
Managed Growth ($2,500 setup + $2,497/month) and Multi-Channel Growth ($3,500 setup + $3,497/month) both include Smart Website — the managed monthly fee replaces the software subscription. Advertising spend, domains and usage charges are separate.
The primary advertising channel and system configuration are selected based on your trade, market and operation. Website availability for this trade is confirmed after a review — standardized rollout begins with Christmas installers.
Frequently Asked Questions
Do I own my website and data?
The client retains ownership or administrative access to its domain, advertising accounts and customer data. Completed client-specific content and assets can be transferred according to the service agreement. Service Roo templates, workflows, software licenses and internal systems are not transferred automatically.
Can I keep my current website?
Yes. If your current website is performing well and built on a platform we can optimize, we can work with it. If not, a Smart Website or managed plan includes a high-converting replacement built on our framework.
How much should I spend on advertising?
Advertising budgets are paid directly to Google or Meta and depend on your market size and growth goals. Agreed campaign limits and ad-spend range are set in your service agreement.
Do I have to sign a long-term contract?
Subscription, renewal, cancellation and billing for website tiers are governed by the applicable written order or service agreement. Managed Growth ($2,500 setup) and Multi-Channel Growth ($3,500 setup) have a six-month initial agreement. Advertising spend and third-party usage charges are separate.
How quickly will I see results?
Paid campaigns can begin generating inquiries shortly after launch, but timing, volume and cost depend on the market, budget, competition, offer, season, creative and the contractor's follow-up.
Can you work with businesses outside my area?
Yes, we work with pressure and soft washing contractors nationwide. Our systems are tailored to your specific local market.
Ready to Build a Better Washing Business?
Let's build a complete growth system that works as hard as you do.
Request an Exterior Cleaning System Review