Land-Clearing Leads Are Only Valuable If They Turn Into Jobs
Service Roo manages your Meta advertising, connects Facebook and website inquiries into one CRM, supports follow-up through the estimate, and helps you see which leads become real work.
The Real Problem
Leads Come From Everywhere. Too Many Get Lost Along the Way.
You've invested hundreds of thousands in mulchers and excavators. But if your leads are scattered across disconnected systems and the owner is on a machine when they come in, opportunities slip away before anyone can respond.
Leads come from several disconnected sources
Facebook leads enter one system, website inquiries another
Owners are in the field and can't respond immediately
Leads get lost between inquiry, phone, site visit & estimate
An agency reporting leads isn't the same as seeing which become jobs
You should own your accounts, data, website & customer relationships
The Service Roo System
One Connected Lead-to-Job Process
Advertising is only the beginning. Service Roo connects the ads, website, CRM, owner follow-up, estimates, and reporting so more opportunities can become real jobs.
Meta advertising drives qualified leads.
Meta and website leads enter the same system.
Confirms the inquiry was received.
Owner or assigned team member is alerted.
Owner steps in and takes over the conversation.
Fills silence for genuinely uncontacted leads.
Follow-up help without overlapping messages.
Asks for a review after completed work.
Shows lead sources, progress, and results.
Immediate Lead Response. Automation confirms the inquiry, alerts the owner, and fills periods of silence. It stops when a person takes over.
Standardized but Niche-Specific
Built on a Land-Clearing Framework — Not a Generic Template
We don't start from a generic small-business template. Your system begins with a framework built specifically for land-clearing contractors, then we customize it for your services, equipment, territory, and workflow.
Forestry Mulching & Land Clearing
Campaigns and forms built around mulching, clearing, and site-prep services.
Equipment & Capability Showcases
Highlight your mulchers, skid steers, and excavators to build trust with landowners.
Service-Area Maps
Clearly define your operating radius and target specific counties.
Before & After Project Galleries
Prove your capability with high-impact visual transformations of cleared properties.
You Should Own the System You're Paying For
We don't hold your assets hostage. Ownership is a visible differentiator — not a footnote.
The client owns or has administrative access to the domain.
Advertising accounts should be client-owned whenever the platforms permit.
The client owns its customer and lead data.
The client receives access to reporting and lead records.
Completed website copy, images, and finished client-specific assets can be transferred per the service agreement.
Service Roo does not use ownership of essential business assets to prevent a client from leaving.
Why Service Roo?
Focus on business growth rather than marketing services.
Traditional Agency
- Builds website
- Runs ads
- Sends reports
- Focuses on clicks
Service Roo
- Builds a complete lead-to-job system
- Generates qualified opportunities
- Supports immediate lead response
- Tracks every opportunity in one CRM
- Supports better estimate follow-up
- Automates review requests
- Shows where leads may be getting lost
Transparent Pricing
Managed Marketing for Forestry Contractors
Start with the system you need now. Additional services can be added when the business has the capacity and data to benefit from them.
Managed Growth
$2,500 setup
One advertising channel, landing pages, agreed creative production and testing, campaign optimization, reporting and conversion improvements.
- Everything in Smart Website
- One managed advertising channel
- Campaign landing pages
- Agreed creative production & testing
- Campaign optimization
- Reporting & conversion improvements
Six-month initial agreement. Advertising spend, domains, phone/SMS/email usage and third-party charges are separate. The contractor remains responsible for personal lead follow-up, site visits, estimates and closing.
Multi-Channel Growth
$3,500 setup
Adds a second advertising channel, combined tracking, budget allocation and reporting.
- Everything in Managed Growth
- Second managed advertising channel
- Combined tracking
- Budget allocation
- Combined reporting
Six-month initial agreement. Advertising spend, domains, phone/SMS/email usage and third-party charges are separate. The contractor remains responsible for personal lead follow-up, site visits, estimates and closing.
Custom Engagement
Multi-location, high-spend or operationally complex businesses.
Multi-market, substantial integrations, or unusual production/operational scope. Final scope and pricing established after a system review.
- Multi-market campaigns
- Substantial integrations
- Unusual production or operational scope
- Growth advisory
- Scope set after review
Setup, monthly fees and term are quoted based on scope and set in a written proposal. There is no standard six-month baseline or automatic Smart inclusion for custom engagements — entitlements are defined in the agreement. Advertising spend, domains and usage charges are separate.
Managed Growth ($2,500 setup + $2,497/month) and Multi-Channel Growth ($3,500 setup + $3,497/month) both include Smart Website — the managed monthly fee replaces the software subscription. Advertising spend, domains and usage charges are separate.
Expansion Options
Frequently Asked Questions
Can you work with my existing website?
Yes. We can connect and improve an existing website when it is suitable. If it is not producing or capturing leads effectively, a managed plan includes a standardized replacement website built on our land-clearing framework.
What if another agency currently manages our advertising or website?
We can review the current setup and plan an orderly transition. When possible, the replacement system is built, connected, and tested before the previous service is disconnected.
Will I lose my website or advertising data if I leave?
The client retains ownership or administrative access to its domain, advertising accounts and customer data. Completed client-specific content and assets can be transferred according to the service agreement. Service Roo templates, workflows, software licenses and internal systems are not transferred automatically.
What is included in the Managed Growth plan?
One managed advertising channel, landing pages, agreed creative production and testing, campaign optimization, reporting and conversion improvements — all built on the Smart Website foundation (website, CRM, immediate lead response, missed-call text-back, estimate follow-up and review requests). See the full package details above.
Is advertising spend included?
No. Advertising spend is paid directly to Meta or Google and is separate from Service Roo's management fee. Domains, phone/SMS/email usage and third-party charges are also separate.
Can we add Google Ads later?
Yes. A client can begin with Managed Growth (one channel) and move to Multi-Channel Growth when search demand, budget, and operational capacity justify a second channel.
Why is there a six-month initial agreement?
Building the website, tracking, advertising, CRM, and follow-up system requires meaningful upfront work. The six-month initial agreement gives the system enough time to be built, collect useful data, and improve. Managed Growth setup is $2,500; Multi-Channel Growth setup is $3,500.
What does the contractor need to do?
The contractor or assigned team member must respond personally to leads, conduct site visits, prepare estimates, update lead status when practical, and provide usable project photos or video. Service Roo improves the system, but cannot replace sales follow-up or field execution.
Do you guarantee a specific number of leads or jobs?
No. Lead volume, costs, and results depend on the market, budget, competition, offer, season, creative, and the contractor's follow-up. Service Roo commits to managing the agreed system, monitoring performance, and making evidence-based improvements.
Ready to Build a Better Forestry Business?
Let's build a complete growth system that works as hard as you do.
Request a Lead-System Review